The Victoria's Secret Fashion Show returns five years later

Victoria's Secret announced through its social networks the return of its famous fashion show, an important event that has not taken place since 2019, when falling sales and low audiences caused it to be postponed until this year. The last time they went out on a catwalk was in 2018, when they only got 3.27 million viewers, when they had previously exceeded 12 million.

The brand, through model Candice Swanepoel, posted the following message on its social networks: "We've read the comments and we've heard you. The Victoria's Secret Fashion Show is back and will reflect who we are today in addition to everything you know and love: glamour, catwalk, wings, musical show and more! Stay tuned... it only gets more iconic from here on out."

In addition, the South African supermodel posed with a black T-shirt on which the following slogan could be read in capital letters: "We are back". This return will seek to improve the brand's public image, which has deteriorated in recent years.

The last years of Victoria's Secret, key to its downfall

Controversies have been repeated in recent years. Les Wexner, founder of Victoria's Secret, was linked to Jeffrey Epstein after he was his advisor for a while. In addition, there has always been a strong controversy about the sexualization of the models and the lack of diversity.

For all these reasons, when the brand reached its peak two decades ago, the fall was particularly noticeable five years ago, when sales plummeted. The L Bands group was hit hard, with a 40% drop on Wall Street. However, it seems that the situation is slowly improving, with a change of mentality within the company and with this important announcement of the return of the well-known Victoria's Secret Fashion Show.

ncG1vNJzZmivp6x7rq3RnJhnm5%2BifKa6jqWgn52jqcatsY6wpquklGK7psPSaGlpamRkfXZ7kHBmb25kbINygJCeaXBoZJqweoLCcZltbZGae6nAzKU%3D